X (Twitter)

Twitter (microblogging service)(Twitter), which officially changed its name in July 2023 toXTweets is a global social media and microblogging service. Founded in March 2006 by Jack Dorsey and others, its core function is to allow users to post short messages called “tweets”.

Despite the change in brand name and logo from the little bluebird to the “X”, many users have taken to calling it “Twitter”. After Elon Musk completed his acquisition and implemented a series of changes, the platform is committed to expanding from a purely social media to aA “universal app” that combines social, audio, video, payment and AI services”The

✨ Core functions and features

At the heart of Twitter is its simplicity, real-time and open communication, which is realized through a range of features:

• Information dissemination and interaction: Users can share text (initially limited to 140 characters, later raised to 280 characters for most languages), images, videos and links via tweets. Other users can tweet viaLikes, retweets and commentsInteract with tweets.

• Topic Labeling and Dissemination::“#” hashtag. is a key part of Twitter culture, helping users discover and engage in global discussions on specific topics, and a central tool for hot-button event outbreaks and content proliferation.

• Real-time information and search: The platform is known for itsUnrivaled real-time performanceThe name of the game. Through the “Global Real-time Hot Search” and powerful search function, users can instantly know the news events, hot topics and public discussions happening in the world.

• Multimedia and Social Features: Platform Supportlive video broadcastand the name “Spaces” live voice broadcasting.function, users can carry out real-time voice communication. In addition, the private message and group chat functions also fulfill the user's peer-to-peer communication needs.

🔍 Content recommendation mechanism

To get better visibility on the platform, it is crucial to understand its content recommendation algorithm. Twitter's recommendation system is a personalized content distribution engine based on user interests. Here are some of the key factors that influence content recommendations, and mastering them can help improve the interaction rate and distribution of your content:

• User Interaction Behavior: Tweets obtainedLikes, retweets, replies and bookmarksEqual interaction data is an important indicator for algorithms to assess the quality of content. High interactions, especially those that explode in a short period of time, send positive signals to the system.

• Content identification: The system parses the tweets through natural language processing techniques for theTopics, keywords, and topic tags usedThis will match the content to users who may be interested in it.

• gaze duration: A user on a tweetcatch up on one's readingIt's also a factor that algorithms take into account. In-depth content or interesting images that entice users to spend time reading are more likely to be recommended.

• Account Health and Influence: the account itselfHistory of violations, activity, quality of fan interaction, and content consistencywill affect the initial distribution weight of their content.

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  X (Twitter)

💼 Business applications and value

Twitter (microblogging service)Not only is it a space for personal expression, but it is also an important business and marketing tool for companies and creators:

• advertising service: The platform offers a variety of advertising formats, such as promotional tweets and topical promotions, to help brands accurately reach their target audience.

• paid subscription: By “Subscription services such as ”X Premium", users get access to advanced features such as editing published tweets, publishing longer posts, reducing ads, and more.

• Data authorization: The platform also licenses data to third parties for research or analysis, which is one of its sources of revenue.

• Leads and Conversions: For cross-border marketers and content creators, Twitter is theA great channel for driving traffic to independent sites, Telegram communities, and other programs. By outputting vertical content, participating in hot discussions and building personal brand trust, you can convert platform public domain traffic into private domain users.